SEO provides trackable and quantifiable results, regardless of whether you are an e commerce or non e commerce site so there are no qualms when it comes to ROI.

For example, if you are running a restaurant and selling pizza slices using Google Adwords ads then you would be able to measure the clicks on the ads in order to measure the success of your campaign. This is not the case when you sell in your own site using PPC and B2C. Since there is no way to quantify clicks or traffic when using these other ad platforms and since the data is not publicly searchable you would have no way of knowing whether your traffic is down, up or static. Furthermore, you would also have no way to measure the effectiveness of your PPC campaign which is an important aspect of SEO, and if you want to improve your SEO even more, you can get resources from sites such as https://victoriousseo.com/markets/enterprise-seo/ that specialize in this.

Any other Google Adwords marketing plugin will perform the same functions as SEO with regards to traffic, clicks and conversions. All you need to know is how to use this plugin and get the required data.

Getting data from the Google Analytics system

Google Analytics is a popular web tracking system that shows you the traffic that flows through your site. It measures site traffic to capture the public profile of your website and to gather insights for SEO. It also helps you to gather feedback to improve your websites performance.

You can use Google Analytics to track your traffic, clicks, and data directly from your website. This is available in the Google Analytics Dashboard.

The information can be easily combined and exported from the Google Analytics platform. You can export key performance indicators (KPIs), reports and export the results in a variety of formats for PPC and SEO, such as Excel, CSV, CSV and HTML. The KPI export can also be used for online sales and marketing campaigns.

Once you’ve managed to get the data you need for SEO you can track the different campaigns on Google Analytics to evaluate the effectiveness of your campaigns. If you are planning on doing a B2B SEO campaign you’ll need to pay a monthly fee in order to access the data.

My Recommendation: Download the Google Analytics Plugin

Download the Google Analytics plugin for free, add it to your WordPress plugin folder and restart your site. There are no excuses when it comes to SEO. You simply need to run the SEO plugin to track your Google Analytics data and there is no excuse not to do this.

Related: Google Analytics SEO Plugin

How to Use Google Analytics SEO

Ok, you’ve chosen the Google Analytics plugin for your website and you’ve installed it. If you have never done any SEO before then don’t worry about the quality of your SEO yet. Get some sleep, focus on your site and make sure that you test and refine your Google Analytics SEO plan before you start working on making your site look better.

We will now analyze some different aspects of SEO with Google Analytics. Before we begin, make sure that you can see the data in your Google Analytics account. Go to https://analytics.google.com/ and log in with your Google account.